Social Media Marketing Manager · Delhi

SciAstra Education is an educational platform dedicated to mentoring students preparing for research careers and premier science institute entrance exams.

Key Responsibilities

• Develop and execute end-to-end social media marketing strategies across platforms including YouTube, Instagram, LinkedIn, and Telegram.
• Plan and maintain an active monthly content calendar aligned with academic events, exam notifications, and product launches.
• Collaborate with graphic designers, video editors, and academic mentors to produce engaging visual and video content.
• Write compelling, conversion-focused captions, scripts, and promotional copy tailored to student and parent audiences.
• Monitor and drive community engagement by responding promptly to comments, messages, and student queries.
• Track, analyze, and report on key social performance metrics such as engagement rates, follower growth, and reach.
• Run organic growth experiments and support paid promotional campaigns across primary social channels.
• Identify emerging trends, viral formats, and educational memes to keep content relevant and engaging.
• Manage influencer collaborations and outreach with academic creators to boost brand visibility.
• Conduct regular competitor benchmarking to discover content gaps and market opportunities.
• Ensure cohesive brand voice and visual consistency across all customer-facing social touchpoints.