Senior SEO Specialist · New Delhi

Key Responsibilities

SEO Strategy & Execution

• Develop and implement advanced SEO strategies (on-page, off-page, technical, local & mobile SEO).

• Drive organic traffic growth, keyword rankings, and lead generation for university programs.

• Conduct keyword research, competitor analysis, site audits, and performance optimization.

• Collaborate with content, web, and design teams to ensure SEO best practices are followed.

Online Reputation Management (ORM)

• Monitor and manage the university’s online reputation across Google, social media, review platforms, and education portals.

• Develop strategies to improve ratings, reviews, and brand sentiment.

• Handle negative feedback professionally and proactively work on reputation recovery.

• Coordinate with PR, admissions, and student services teams for ORM initiatives.

Leadership & Team Management

• Provide strategic leadership to the digital marketing team (SEO, social media, content, performance marketing).

• Mentor, guide, and upskill team members; set KPIs and performance benchmarks.

• Act as a subject-matter expert and decision-maker for SEO & ORM initiatives.

• Ensure alignment between SEO, ORM, paid campaigns, social media, and content marketing.

Analytics, Reporting & Optimization

• Track performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, etc.

• Prepare monthly and quarterly performance reports for management.

• Use data insights to continuously improve digital strategies and ROI.

Required Skills & Competencies

• Strong expertise in SEO (technical, content, backlinks, local SEO)

• Proven experience in Online Reputation Management (ORM)

• Leadership and team-handling skills

• Analytical mindset with strong reporting and presentation skills

• Knowledge of digital marketing integration (SEO + PPC + Social + Content)

• Excellent communication and stakeholder management skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, IT, or a related field

• 8–10+ years of experience in SEO & digital marketing

• Prior experience in education/university/edtech sector will be a plus

• Experience leading or mentoring a digital marketing team is mandatory