Sr Digital Manager Marketing · Noida

What This Role Will Do

• Help strengthen Empor’s brand presence through website messaging, marketing assets, and thought leadership content

• Support LinkedIn communication, brand storytelling, and development of case studies and campaign narratives

• Ensure consistency in brand messaging across all marketing materials and communication channels

• Design and manage digital campaign journeys for B2B client programs

• Execute and optimize email marketing campaigns (primary channel)

• Build and manage landing page funnels for campaign engagement

• Coordinate WhatsApp Business outreach, RCS messaging, and SMS campaigns

• Track campaign performance metrics and continuously optimize outreach effectiveness

• Work closely with internal campaign and operations teams to ensure smooth campaign execution

• Maintain a strong focus on data-driven marketing and performance analytics

• Leverage email marketing as the core outreach channel, managing segmentation, campaign optimization, and deliverability to maximize engagement with enterprise audiences.

We’re looking for someone who is:

• Analytical and comfortable working with campaign performance metrics

• Detail-oriented and disciplined in campaign execution

• Creative enough to guide marketing communication and messaging

• Experienced in B2B or enterprise marketing environments

• Comfortable managing multiple campaigns simultaneously