Social Media Manager · Bengaluru

What We’re Looking For

• 3-4 years of experience in social media management, content strategy, or digital marketing.

• Proven experience building and managing social media for lifestyle, wellness, or fitness brands.

• Exceptional copywriting and storytelling skills with a strong visual sense.

• Deep understanding of social platforms, algorithms, and emerging digital culture.

• Experience working with influencers, creators, and video-first formats.

• A genuine passion for fitness and wellness - ideally with familiarity or interest in Pilates is a plus.

Years Of Exp

• 3 to 4 years

Skills Required

• Social Media Strategist, Content, Campaigns

Role

Social Strategy & Execution

• Develop and own the social media strategy for Cult Pilates across platforms (Instagram, YouTube, X, LinkedIn, etc.).

• Create platform-specific content calendars that drive awareness and engagement.

• Plan, produce, and publish high-quality photo, video, and UGC content aligned with the brand tone of voice.

Content & Community Building

• Collaborate with trainers, studios, and members to showcase authentic Pilates stories.

• Build and nurture an engaged online community that celebrates the Pilates lifestyle.

• Drive conversations around movement, mindfulness, and wellness to position Cult as the go-to Pilates brand.

Campaigns & Collaborations

• Partner with the Brand and Creative teams to execute integrated social campaigns, launches, and challenges.

• Manage influencer collaborations and partnerships to amplify reach and brand storytelling.

• Experiment with emerging content formats (Reels, trends, long-form, live sessions, etc.) to stay ahead of the curve.

Analytics & Optimization

• Track key social media metrics: reach, engagement, and follower growth.

• Analyze performance and continuously optimize strategy for better ROI.

• Monitor trends, competitor activities, and audience insights to identify new growth opportunities.

Cross-Functional Collaboration

• Work with the Offline Creative & Growth teams to align social narratives with business priorities.

• Support campaign amplification for on-ground events, launches, and partnerships.

• Ensure brand consistency across all social media touchpoints.