Marketing Manager · Hyderabad

Key Responsibilities Marketing & Promotions

• Plan and execute annual and monthly marketing calendars, promotions, and campaigns.

• Conceptualize and manage mall events, festivals, exhibitions, and seasonal activities.

• Ensure brand consistency across all mall marketing communications. Digital & Media Marketing

• Manage digital marketing channels including social media, website, email campaigns, and online listings.

• Coordinate with agencies for creative development, digital ads, and influencer collaborations.

• Monitor campaign performance and prepare marketing reports. Tenant Coordination

• Work closely with retailers to plan joint promotions and in-store activations.

• Support tenants with marketing initiatives to boost sales and visibility.

• Communicate marketing plans and guidelines to all tenants. Branding & Visual Merchandising

• Oversee mall branding, signage, hoardings, kiosks, and in-mall visual displays.

• Ensure proper placement and maintenance of promotional materials. Budget & Vendor Management

• Prepare and manage the marketing budget.

• Coordinate with vendors, event partners, designers, and media agencies.

• Negotiate costs and ensure timely execution of deliverables. Customer Engagement & Research

• Analyse footfall, customer demographics, and campaign effectiveness.

• Conduct surveys and gather customer feedback to improve mall experience.

• Identify new marketing opportunities and trends
  

Preferred candidate profile

• Graduation / Post Graduation degree in Marketing, Business Administration, or related field

• 6-10 years of experience in mall marketing, retail marketing, or real estate marketing

• Experience in managing events, promotions, and digital campaigns is preferred