Graphic Designer · Gurugram

What You’ll own

• Concept to output: Take rough briefs/prompts/business problems and turn them into sharp, on-brand images & visual ideas using both GenAI tools and traditional design tools.

• Multi-category assets: Design always-on assets across different categories & objectives (performance marketing, brand, CRM, app, social,etc.).

• Platform-native creativity: Adapt ideas/visuals intelligently for Instagram, YouTube, CRM, OOH, app etc., knowing when to stay strict on brand guidelines and when to bend them to fit the medium.

• Brand stewardship: Guard the sanctity of brand guidelines, while pushing the edges in a thoughtful, strategic way.

• GenAI exploration: Use tools like Midjourney, Gemini, ChatGPT, Runway, etc. to generate concepts, imagery across categories and final static + short form video assets.

• Systems & libraries: Help build and maintain a high-quality library of prompts, templates and brand assets that make the whole team faster and sharper.

• Self-driven projects: Identify visual/creative opportunities teams are not asking for yet and lead them end to end.

Must Haves

• Great taste: A sharp eye for typography, layout, colour, visual hierarchy and composition.

• Bar-raiser mindset. You’re not here to ‘service requests’; you’re here to elevate how the brand looks and feels.

• GenAI fluency: Hands-on experience and portfolio with Midjourney/Gemini/RunwayML (or similar) as part of your creative process, not just for fun, but for shippable work.

• Strong skills in Figma + Adobe Suite (Photoshop / Illustrator / After Effects or similar).

• Ability to interpret business and marketing context: you may not know all the numbers, but you understand what a creative is supposed to do (clicks, recall, trust,etc.).

• A portfolio showing distinctive, well-crafted work (links required).

• High ownership & agency: 0 follow-ups needed to move work forward; you close loops yourself.

Preferred Experience

• Experience working brand-side for a D2C or consumer tech brand, not just agency.

• Demonstrable high-quality work created with GenAI tools (before/after, prompts, process is a plus).

• Comfort working with motion (simple animations, social videos).

• Experience collaborating with performance marketing and brand teams

• Experience streamlining creative workflows with automation/AI for speed

How You Work

• You’re comfortable with creative risk: exploring new routes, not just safe, expected ones, while still staying true to the brand.

• You don’t need to be ‘managed’, you manage the work.

• You take a brief, ask sharp questions (if needed).

• You have a strong opinion on what ‘good’ looks like and the craft to back it.