Digital Marketing Manager · Mumbai

• Plan and execute digital plans (across channels as per the consumer journey) for brands

• Lead, plan and execute performance marketing campaigns across digital and ecommerce

• Manage all e-commerce content and activations

• Manging brand websites, Tools, Mobile apps as per business needs

• Work closely with Brand team and agency for all digital activations

• Media management and optimization across channels

• Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyse performance

• Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Evaluate and optimise media plan as per business objectives & scope

• Planning and budgetary control of all digital marketing activities

• Maintain a digital dashboard/reporting to tracks digital campaigns/activations, progress, and impact on brand performance

• Actively monitor competitive digital campaigns and their effectiveness

• Evaluate new digital platforms, innovations, and strategic partnerships

• Manage day to day Digital Marketing partner relationships with internal and external stakeholders

• Collaborate with Global teams on digital activations and tools

• Provide insights to brand teams and senior teams on performance and impact of activations

• Review new technologies and keep the company at the forefront of developments in digital marketing

The Successful Applicant

• A successful Manager - Digital Marketing should have:

• Digital professional with 8 - 10 years' experience in managing brand and 360 digital activations.

• Must have digital skills:

• Performance Marketing & E-commerce

• Digital Media management

• Experience in Social Campaigns management (Facebook, Twitter, Instagram, LinkedIn and other upcoming)

• Search, GA, GSC & Social Analytics

• Martech, website, apps, APIs, integration of tools, tech support on backend architecture