1. Content Strategy, Distribution &amp; Virality

<ul>
<li>Our client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels.</li>
</ul>

<ul>
<li>The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing.</li>
</ul>

<ul>
<li>The Content Marketer will manage the editorial calendar and produce long-form content including blogs, pillar pages, and technical articles.</li>
</ul>

<ul>
<li>Content will be structured with on-page SEO best practices to drive high-intent organic traffic and maximise leads per article.</li>
</ul>

2. Email Marketing &amp; Nurture Flows

<ul>
<li>The role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic.</li>
</ul>

<ul>
<li>The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion-focused copy.</li>
</ul>

<ul>
<li>Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead-to-MQL velocity through content interventions.</li>
</ul>

3. Integrated Campaign Architecture

<ul>
<li>Our client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages.</li>
</ul>

<ul>
<li>The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively.</li>
</ul>

4. Paid Media Collaboration (Creative Focus)

<ul>
<li>The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives.</li>
</ul>

<ul>
<li>Ownership of landing page copy and post-click messaging is required, with a strong focus on conversion rates, CPL, and ROAS.</li>
</ul>

5. Community Growth &amp; Engagement

<ul>
<li>The role includes driving acquisition and activation for a developer-focused community through experiments and content-led initiatives.</li>
</ul>

<ul>
<li>Responsibilities also include day-to-day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users.</li>
</ul>

The Successful Applicant

<ul>
<li>Our client requires exceptional writing skills across blogs, landing pages, email campaigns, and outbound content.</li>
</ul>

<ul>
<li>Strong understanding of content distribution and social platform algorithms, with the ability to repurpose a single asset across multiple channels.</li>
</ul>

<ul>
<li>3-5+ years of experience in content marketing, growth marketing, demand generation, or digital marketing roles.</li>
</ul>

<ul>
<li>Comfort with analytics tools and CRM platforms to track user journeys from anonymous visitor to qualified lead.</li>
</ul>

<ul>
<li>Solid grasp of campaign logic, including segmentation, exclusion strategies, and funnel mapping.</li>
</ul>

Content Marketing Manager

India

1. Content Strategy, Distribution &amp; Virality Our client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels. The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing. The Content Marketer will manage the editorial calendar and produce long-form content including blogs, pillar pages, and technical articles. Content will be structured with on-page SEO best practices to drive high-intent organic traffic and maximise leads per article. 2. Email Marketing &amp; Nurture Flows The role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic. The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion-focused copy. Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead-to-MQL velocity through content interventions. 3. Integrated Campaign Architecture Our client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages. The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively. 4. Paid Media Collaboration (Creative Focus) The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives. Ownership of landing page copy and post-click messaging is required, with a strong focus on conversion rates, CPL, and ROAS. 5. Community Growth &amp; Engagement The role includes driving acquisition and activation for a developer-focused community through experiments and content-led initiatives. Responsibilities also include day-to-day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users. The Successful Applicant Our client requires exceptional writing skills across blogs, landing pages, email campaigns, and outbound content. Strong understanding of content distribution and social platform algorithms, with the ability to repurpose a single asset across multiple channels. 3-5+ years of experience in content marketing, growth marketing, demand generation, or digital marketing roles. Comfort with analytics tools and CRM platforms to track user journeys from anonymous visitor to qualified lead. Solid grasp of campaign logic, including segmentation, exclusion strategies, and funnel mapping.

Content Marketing Manager · Mumbai

Job highlights

Skillset required

Job Description

Job Description for Content Marketing Manager

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