Professional Skills &amp; Competencies 
<ul>
<li style="margin-left:0px;">Assist the Email team in planning and managing high-volume, segmented email marketing campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify customer journey and its relationship with email campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Understand and create customer segments of the existing customer database for proper email targeting</li>
</ul>

<ul>
<li style="margin-left:0px;">Create email strategies aligned with customer life cycle stages (acquisition, current, retention, and win-back)</li>
</ul>

<ul>
<li style="margin-left:0px;">Responsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign-off, and deployment.</li>
</ul>

<ul>
<li style="margin-left:0px;">Design and implement direct email marketing campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Proofread emails for clarity, grammar, and spelling</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure mobile-friendly email templates</li>
</ul>

<ul>
<li style="margin-left:0px;">Write newsletters including all company updates</li>
</ul>

<ul>
<li style="margin-left:0px;">Upgrade our email templates using graphics, personalization, and advanced features</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure prompt and accurate communication with clients via email to minimize unsubscribes</li>
</ul>

<ul>
<li style="margin-left:0px;">Create email databases for lead generation</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor performance of campaigns and provide reports to identify trends and actions to drive performance</li>
</ul>

<ul>
<li style="margin-left:0px;">Grow and maintain our email list organically</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure emails follow industry policies and best practices </li>
</ul>
Requirements 
<ul>
<li style="margin-left:0px;">Experience working within a similar role within E-commerce business preferably within the health sector</li>
</ul>

<ul>
<li style="margin-left:0px;">Previous experience in creating email marketing campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Self-motivated and independent worker</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong copywriting and communication skills with excellent English skills</li>
</ul>

<ul>
<li style="margin-left:0px;">Analytical skills with an understanding of key email marketing KPIs and an ability to use data to drive decision-making. Experience using Excel and Google Analytics is preferred. </li>
</ul>

Email Marketing Specialist

India

Professional Skills &amp; Competencies Assist the Email team in planning and managing high-volume, segmented email marketing campaigns Identify customer journey and its relationship with email campaigns Understand and create customer segments of the existing customer database for proper email targeting Create email strategies aligned with customer life cycle stages (acquisition, current, retention, and win-back) Responsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign-off, and deployment. Design and implement direct email marketing campaigns Proofread emails for clarity, grammar, and spelling Ensure mobile-friendly email templates Write newsletters including all company updates Upgrade our email templates using graphics, personalization, and advanced features Ensure prompt and accurate communication with clients via email to minimize unsubscribes Create email databases for lead generation Monitor performance of campaigns and provide reports to identify trends and actions to drive performance Grow and maintain our email list organically Ensure emails follow industry policies and best practices Requirements Experience working within a similar role within E-commerce business preferably within the health sector Previous experience in creating email marketing campaigns Self-motivated and independent worker Strong copywriting and communication skills with excellent English skills Analytical skills with an understanding of key email marketing KPIs and an ability to use data to drive decision-making. Experience using Excel and Google Analytics is preferred.

Email Marketing Specialist · Gurugram

Job highlights

Skillset required

Job Description

Job Description for Email Marketing Specialist

More at FABEL