Key Responsibilities

1) Full-Funnel ABM (Account-Based Marketing)

<ul>
<li style="margin-left:0px;">Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.</li>
</ul>

<ul>
<li style="margin-left:0px;">Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).</li>
</ul>

<ul>
<li style="margin-left:0px;">Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity.</li>
</ul>

2) MQL/SQL-Led Campaigns (Pipeline First)

<ul>
<li style="margin-left:0px;">Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.</li>
</ul>

<ul>
<li style="margin-left:0px;">Improve conversion rates across the funnel: Lead MQL SQL Opportunity.</li>
</ul>

3) Marketing Automation + Systems Integration (SI Automation)

<ul>
<li style="margin-left:0px;">Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.</li>
</ul>

<ul>
<li style="margin-left:0px;">Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks). </li>
</ul>
4) GenAI Enablement + Prompt Making

<ul>
<li style="margin-left:0px;">Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation).</li>
</ul>

<ul>
<li style="margin-left:0px;">Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives. </li>
</ul>
5) Email Marketing (Lifecycle + Nurture)

<ul>
<li style="margin-left:0px;">Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.</li>
</ul>

<ul>
<li style="margin-left:0px;">Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.</li>
</ul>

<ul>
<li style="margin-left:0px;">Build sequences that drive meetings, demos, and SQL progression.</li>
</ul>

6) Performance Marketing (B2B)

<ul>
<li style="margin-left:0px;">Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).</li>
</ul>

<ul>
<li style="margin-left:0px;">Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).</li>
</ul>

7) Marketing Execution + Visualizations (Reporting &amp; Insights)

<ul>
<li style="margin-left:0px;">Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage.</li>
</ul>

<ul>
<li style="margin-left:0px;">Deliver weekly/monthly performance readouts and campaign post-mortems with clear next actions. </li>
</ul>
Must-Have Skills &amp; Experience

<ul>
<li style="margin-left:0px;">2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred).</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong hands-on experience with a Marketing Automation Platform</li>
</ul>

Marketing Specialist

India

Key Responsibilities 1) Full-Funnel ABM (Account-Based Marketing) Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks. Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution). Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity. 2) MQL/SQL-Led Campaigns (Pipeline First) Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs . Improve conversion rates across the funnel: Lead MQL SQL Opportunity. 3) Marketing Automation + Systems Integration (SI Automation) Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking. Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues. Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks). 4) GenAI Enablement + Prompt Making Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets. Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation). Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives. 5) Email Marketing (Lifecycle + Nurture) Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage. Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment. Build sequences that drive meetings, demos, and SQL progression. 6) Performance Marketing (B2B) Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting). Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI). 7) Marketing Execution + Visualizations (Reporting &amp; Insights) Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage. Deliver weekly/monthly performance readouts and campaign post-mortems with clear next actions. Must-Have Skills &amp; Experience 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred). Strong hands-on experience with a Marketing Automation Platform

Marketing Specialist · Delhi

Job highlights

Skillset required

Job Description

Job Description for Marketing Specialist

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