Marketing Specialist · Noida

Key Responsibilities

1) Full-Funnel ABM (Account-Based Marketing)

• Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.

• Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).

• Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity.

2) MQL/SQL-Led Campaigns (Pipeline First)

• Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.

• Improve conversion rates across the funnel: Lead MQL SQL Opportunity.

3) Marketing Automation + Systems Integration (SI Automation)

• Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.

• Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.

• Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks).
  

4) GenAI Enablement + Prompt Making

• Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.

• Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation).

• Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives.
  

5) Email Marketing (Lifecycle + Nurture)

• Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.

• Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.

• Build sequences that drive meetings, demos, and SQL progression.

6) Performance Marketing (B2B)

• Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).

• Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).

7) Marketing Execution + Visualizations (Reporting & Insights)

• Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage.

• Deliver weekly/monthly performance readouts and campaign post-mortems with clear next actions.
  

Must-Have Skills & Experience

• 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred).

• Strong hands-on experience with a Marketing Automation Platform