Sr Brand Marketing Manager · Bengaluru

Roles & Responsibilities:

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors

• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.

• Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.

• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.

• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.

• Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes

• Contribute to pitch development and business growth through consultative engagement.

• Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.

• Drive strategic partnerships, vendor relationships, and ecosystem collaborations

• Build, lead, and grow high-performing teams and long-term capabilities

Professional & Technical Skills:

• Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.

• Strong understanding of content marketing ecosystems (owned, earned, and paid media).

• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.

• Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics

• Strong storytelling, presentation, and communication skills

• Experience working with senior, high-impact marketing teams and seasoned client stakeholders

• Experience working in or with digital-first and agile environments

• Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization

• Believes in the power of brands