B2B Marketing Manager - Printi · Delhi

Job Summary

We are looking for an experienced and results-driven B2B Marketing Manager to lead marketing initiatives for our Printing, Publication, and Corporate Gifting business. The ideal candidate should have a strong understanding of B2B marketing strategies, lead generation, brand positioning, and customer engagement. The role requires close collaboration with the sales, product, and design teams to drive qualified business opportunities and strengthen market presence.

Key Responsibilities

• Develop and execute B2B marketing strategies to generate high-quality leads and support business growth.
• Create and manage integrated marketing campaigns across digital and offline channels.
• Build brand awareness in the Printing, Publication, and Corporate Gifting market.
• Plan and execute email marketing, LinkedIn campaigns, webinars, events, exhibitions, and product launches.
• Collaborate with the sales team to create impactful marketing collateral, presentations, brochures, and product catalogs.
• Manage the company website, SEO, SEM, and social media presence.
• Analyze campaign performance using marketing analytics tools and optimize ROI.
• Conduct market research, competitor analysis, and customer segmentation.
• Build relationships with corporate clients, channel partners, and industry associations.
• Coordinate with creative agencies, printers, and vendors for branding and promotional activities.
• Manage the marketing budget and ensure effective utilization of resources.
• Monitor industry trends and identify new business opportunities.
  
  

Required Skills