Performance Marketing Manager · Howrah, West Bengal

Role Overview: We are looking for a Performance Marketing Manager with minimum 4+ years experience who can own and scale acquisition across platforms like Meta and Google. This is a core, hands-on role requiring strong execution, a deep understanding of tracking/analytics, and the ability to drive measurable business outcomes.

• Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube).
• Own end-to-end campaign management: targeting, creatives, budgets, bidding, and scaling.
• Continuously test new audiences, creatives, and funnels to improve performance.
• Understand the complete funnel: ad → landing page → lead → conversion.
• Identify drop-offs and improve conversion rates at each stage.
• Set up and manage tracking systems (Meta Pixel, Google Tag Manager, conversion APIs, etc.).
• Ensure accurate tracking of events, conversions, and attribution.
• Track key metrics: CAC, CPL, ROAS, conversion rates, LTV, etc.
• Analyse campaign performance and take data-backed decisions.
• Build and maintain performance dashboards and reports.