Lead Generation Executive · Delhi

Isourse is seeking an experienced Lead Generation Executive in Delhi to identify, research, and qualify target prospects to drive business growth.

Key Responsibilities

• Identify and research potential B2B target accounts and key decision-makers across industry verticals.
• Execute multi-channel outreach campaigns via cold calling, email marketing, and LinkedIn networking.
• Qualify inbound and outbound prospects based on budget, authority, need, and timeline (BANT).
• Build and maintain verified databases of targeted leads and prospective organizations.
• Leverage prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, and other lead-sourcing platforms.
• Track and document all outreach activities, prospect interactions, and pipeline progress in CRM software.
• Schedule introductory discovery calls and meetings for senior sales executives.
• A/B test email subject lines, messaging templates, and follow-up sequences to optimize response rates.
• Collaborate closely with marketing and sales leadership to refine target audience segmentation.
• Monitor pipeline health and achieve weekly and monthly targets for qualified leads.
• Conduct regular competitive analysis to identify untapped sales opportunities.