Growth Manager · Bengaluru

Key Responsibilities:

• Expertise in driving performance marketing campaigns across various Digital Channels such as Meta, X, LinkedIn, Google, Snap

• Experience in building communication strategies, creative approaches, and visibility for performance marketing campaigns

• Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance

• Analyze new market trends in performance marketing and create an action plan to put them into execution

• This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving traffic to the website by deeply understanding and analyzing the user journey

• Collaborate closely with the design and creative teams to develop high-impact visuals, ad copies, and formats tailored to each platform (GDN, YT, Snap, X, Meta)

• Understanding, and analyzing traffic from different marketing channels and optimizing it in conjunction with the overall business strategy

• Deeply analyze traffic and performance across channels to understand user behavior, drop-offs, and conversion paths

Must-Have:

• 2-4  years of performance marketing experience

• In-depth understanding of metrics such as CPCs, CTR, CPMs, ROAS, tCPA, LTV, Conversion Rate, Attribution logics etc

• Strong analytical mindset with the ability to translate data into actionable insights

• Understanding of A/B Testing for various creative and communication experiments to drive better performance on campaigns

• Strong understanding of both channel mechanics and user psychology.

Domain Expertise:

• Meta Ads Manager

• Apple Search Ads

• Snap, DSP, Partnership

• Google (UAC, PMax, Demand Gen,  etc)

• Social Media Channels such as - X & LinkedIn

• Google Analytics

• Appsflyer, Firebase