Chief Marketing Officer · Gurugram

Role & responsibilities:

• Marketing Strategy & Leadership: Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions.

• Brand Management & Storytelling: Build and strengthen EaseMyTrip’s brand identity, positioning, and narrative across domestic and international markets.

• Digital & Performance Marketing: Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition.

• Content & Social Media: Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust.

• Customer Insights & Analytics: Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences.

• Partnerships & Alliances: Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach.

• Product Marketing: Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements.

• Team Leadership: Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability.

• Budget & ROI Management: Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share.

• PR & Communication: Represent EaseMyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation.
  

Preferred candidate profile:

• Experience: 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors.

• Marketing Expertise: Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments.

• Digital Skills: Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems.

• Data-Driven Approach: Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making.

• Creative Mindset: Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels.

• Partnership Development: Experience building alliances with global brands, tourism boards, and ecosystem partners.

• Leadership & Collaboration: Exceptional communication and leadership skills, with experience managing large, diverse teams.

• Global Perspective: Exposure to international marketing practices and scaling brands across geographies is highly desirable.

• Innovation Focus: Passionate about leveraging emerging marketing technologies, AI-driven personalization, and new-age media to disrupt customer engagement.