Social Media Manager · Gurugram

Key Responsibilities:

Social Media Strategy:

• Grow followers and engagement across Instagram, Facebook, LinkedIn, X, and YouTube.

• Plan monthly content aligned with university activities and trends.

• Use viral formats and challenges to boost visibility.

Content Creation:

• Produce Reels, stories, carousels, and short videos showcasing student life, campus events and academic highlights.

• Write compelling captions with CTAs.

• Use Canva, CapCut, Adobe Express, and Meta tools for content creation and scheduling.

• Cover university events, campus updates, and student achievements with real-time and scheduled posts.

Influencer Collaboration:

• Manage partnerships with influencers, creators, and alumni.

• Run influencer campaigns promoting events, programs, and admissions.

• Oversee content timelines, approvals, and reposts.

Analytics:

• Monitor and analyze post performance using platform analytics and reporting tools.

• Track KPIs such as follower growth, engagement rate, reach, impressions, and influencer campaign impact.

• Prepare monthly performance reports with insights and improvement strategies.

Requirements:

• Bachelor’s in Marketing, Media, or related field.

• 2–4 years in social media (preferably education/youth brands).

• Knowledge of Gen Z trends and platform algorithms.

• Influencer campaign experience.

• Proficient in design and scheduling tools.

• Strong communication skills. Photography/video skills a plus.