Digital Marketing Head · Noida

Kosmico Wellness Private Limited is seeking an experienced Digital Marketing Head to lead digital growth initiatives, brand visibility, and lead generation campaigns across multiple digital channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and user engagement.
• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Manage end-to-end Search Engine Optimization (SEO) strategies to improve organic ranking and search visibility.
• Design engaging social media posts, promotional banners, creatives, and visual graphics using Canva, Photoshop, or CorelDRAW.
• Oversee and curate content calendars for Instagram, Facebook, YouTube, LinkedIn, and emerging social platforms.
• Drive high-converting lead generation funnels and track acquisition costs across various channels.
• Analyze campaign performance metrics, web traffic, and user behavior to derive actionable marketing insights.
• Generate weekly and monthly performance reports highlighting ROI, reach, conversions, and campaign efficiency.
• Collaborate with cross-functional teams to align digital campaigns with product launches and brand initiatives.
• Stay updated with the latest digital marketing trends, algorithm updates, and competitive strategies in the wellness space.
• Manage marketing budgets effectively to maximize ROAS and optimize overall customer acquisition costs.