Job Description Digital Marketing Manager

Company: Indian School of Business Management and Administration (ISBM)
Position: Digital Marketing Manager
Location: Bhayandar, Mumbai
Experience: 510 Years
Salary: As per industry standards
Job Type: Full-time (Work from Office)

Job Summary

ISBM is looking for an experienced and result-oriented Digital Marketing Manager to lead and execute digital marketing strategies that drive student admissions, increase brand awareness, and generate high-quality leads. The ideal candidate should have strong expertise in performance marketing, SEO, social media marketing, campaign management, analytics, and team handling.

Key Responsibilities

• Develop and implement digital marketing strategies to increase student admissions and brand visibility.

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.

• Generate quality leads while maintaining the target cost per lead (CPL) and maximizing return on investment (ROI).

• Manage SEO, SEM, content marketing, email marketing, and social media campaigns.

• Monitor website traffic, user engagement, and campaign performance using Google Analytics (GA4) and Google Tag Manager (GTM).

• Improve website performance and landing page conversion rates.

• Coordinate with the creative team for digital creatives, videos, and campaign assets.

• Plan and execute online promotional campaigns, webinars, and admission campaigns.

• Analyze campaign performance and prepare weekly and monthly MIS reports.

• Manage and mentor the digital marketing team and ensure timely execution of campaigns.

• Stay up