Social Media Marketing Manager · Bengaluru

Churroland is looking for a creative Social Media Marketing Manager in Bengaluru to drive brand awareness, customer engagement, and footfall across its food and dessert outlets.

Key Responsibilities

• Plan, create, and publish engaging content across social media platforms including Instagram, Facebook, and YouTube.
• Develop and maintain comprehensive platform-specific content calendars aligned with marketing goals.
• Coordinate and direct in-store photo and video shoots to showcase products and store ambiance.
• Manage daily publishing schedules to maintain high visibility and consistent audience engagement.
• Monitor brand mentions and actively respond to comments, direct messages, and customer inquiries.
• Analyze social media performance metrics and generate actionable insights for campaign optimization.
• Collaborate with store operations teams to conceptualize and promote on-ground events and offers.
• Ensure brand consistency across visuals, tone of voice, and overall messaging.
• Identify and implement emerging social media trends, viral formats, and influencer collaborations.
• Run and optimize targeted paid social media advertising campaigns to increase store footfall.