Digital Marketing Specialist · Chennai

Auctionbazaar.com is hiring a Digital Marketing Specialist to execute high-impact online marketing campaigns and drive customer acquisition and engagement.

Key Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across search, social, and display networks.
• Set up and manage paid ad campaigns on Google Ads and Meta Ads to acquire qualified leads.
• Execute on-page and off-page SEO strategies to enhance organic visibility and search engine rankings.
• Develop and manage social media calendars to increase brand awareness and audience interaction.
• Create, test, and dispatch email marketing campaigns and automated user onboarding sequences.
• Track, measure, and analyze website traffic and campaign conversions using Google Analytics.
• Conduct A/B testing on ad creatives, messaging, and landing pages to improve click-through and conversion rates.
• Collaborate with content creators and design teams to build compelling digital marketing assets.
• Perform regular keyword research and competitive analysis to identify new growth opportunities.
• Generate weekly and monthly marketing performance reports highlighting ROAS and actionable insights.