Marketing Manager · Noida

Aspen Edutech is seeking a creative and dynamic Marketing Manager to lead content creation, brand building, and social media campaigns across our education and pre-school initiatives.

Responsibilities

• Plan, create, and execute impactful content strategies to elevate brand visibility and community engagement.
• Manage social media channels including Instagram, Facebook, and LinkedIn with engaging visual and written content.
• Design engaging creative graphics and promotional collateral for online and offline marketing campaigns.
• Oversee website content updates, layout enhancements, and basic maintenance to optimize user experience.
• Develop targeted marketing campaigns focused on student admissions and parent engagement for pre-schools.
• Track and leverage current digital marketing trends and consumer insights in the education sector.
• Utilize digital marketing tools and analytics to assess campaign performance and ROI.
• Coordinate with internal teams to align marketing messaging with admissions and educational goals.
• Organize, write, and proofread clear, persuasive marketing copy and parent communications.
• Manage marketing schedules, campaign deadlines, and cross-channel content calendars.