Media Buyer Jobs in India
A Media Buyer is responsible for planning, negotiating, and purchasing advertising space across digital and traditional channels to maximize campaign ROI. They combine analytical thinking with market knowledge to place ads where they'll generate the highest returns for the budget.
With India's digital advertising market growing at 25%+ annually, skilled Media Buyers who can optimize spend across Google Ads, Meta, programmatic platforms, and emerging channels are in high demand.
What Does a Media Buyer Do?
- Planning and executing paid media campaigns across Google, Meta, LinkedIn, and programmatic platforms
- Managing advertising budgets ranging from lakhs to crores monthly
- Analyzing campaign performance data and optimizing for ROAS/CPA targets
- A/B testing creatives, audiences, placements, and bidding strategies
- Negotiating rates with publishers and ad networks
- Building attribution models to track cross-channel performance
- Identifying new channels and opportunities for audience acquisition
- Reporting campaign insights and recommendations to stakeholders
Skills Required for Media Buyer Jobs
- Platforms: Google Ads, Meta Ads Manager, DV360, LinkedIn Ads, programmatic DSPs
- Analytics: Google Analytics, attribution modeling, conversion tracking
- Data: Excel/Sheets, SQL, data visualization
- Creative: Understanding of ad formats, copywriting collaboration, landing page optimization
- Negotiation: Publisher relationships, rate negotiations, insertion orders
- Strategy: Audience segmentation, funnel analysis, competitive intelligence
Media Buyer Salary in India
- Entry-level (0-2 years): INR 4-8 lakhs per annum
- Mid-level (3-5 years): INR 10-20 lakhs per annum
- Senior (5+ years): INR 20-40 lakhs per annum
- Head of Paid Media: INR 35-60 lakhs per annum
Media Buyer Opportunities Across India
- Media Buyer Jobs in Mumbai
- Media Buyer Jobs in Bangalore
- Media Buyer Jobs in Delhi
- Media Buyer Jobs in Gurgaon
- Media Buyer Jobs in Hyderabad
- Media Buyer Jobs in Pune
Find Media Buying Roles on UnoJobs
At UnoJobs, we connect performance marketers with fast-growing companies across India. Whether you specialize in Google, Meta, or programmatic buying, explore Media Buyer roles matched to your expertise.