Performance Marketer - All Ad · Noida

Try Fit Fabrics is an apparel and fabric brand driving growth through digital-first direct-to-consumer and B2B channels.

Key Responsibilities

• Plan, execute, and manage paid campaigns across Meta, Google, and other major digital ad platforms.
• Optimize advertising budgets and targeting to maximize ROAS and minimize customer acquisition cost (CAC).
• Monitor daily ad spend, CTR, conversion rates, and other vital performance indicators across channels.
• Conduct continuous A/B testing on ad copies, creatives, placements, and landing pages.
• Collaborate with creative teams to conceptualize high-converting video and banner ad assets.
• Set up conversion tracking, custom events, and pixels across all paid advertising touchpoints.
• Identify high-performing target audiences and develop tailored lookalike and retargeting segments.
• Analyze campaign performance data and extract actionable insights for weekly and monthly strategy reviews.
• Stay updated with the latest digital advertising trends, bidding algorithms, and industry updates.
• Ensure campaigns align with overall brand messaging and inventory targets.