GEO Specialist (AI, GEO, AEO) · Pune

TalentXO is hiring a GEO Specialist (AI, GEO, AEO) to develop and execute modern discovery and optimization strategies across next-generation search ecosystems.

Key Responsibilities:

• Develop and execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies.
• Optimize brand footprint and content discovery across AI search engines, chatbots, and LLMs.
• Conduct structured prompt engineering and content experiments to maximize generative search citations.
• Collaborate with content creators to align articles, whitepapers, and guides with semantic search intents.
• Audit digital assets for schema markup, knowledge graph alignment, and structured data implementation.
• Monitor, track, and report on visibility metrics across emerging conversational and generative AI engines.
• Perform semantic keyword research and conversational query analysis to guide content initiatives.
• Identify emerging industry shifts, algorithm updates, and citation patterns in generative search.
• Partner with technical teams to optimize page authority, crawlability, and factual consistency.
• Benchmark competitor visibility across generative models and conversational AI platforms.
• Establish standard operating procedures for integrating AI tooling into ongoing optimization workflows.