Digital Marketing Content Spec · Kochi

Hirestar Job Bank is hiring a Digital Marketing Content Specialist to manage, optimize, and maintain marketing and product content across digital and extranet platforms.

Key Responsibilities

• Create, publish, and govern high-quality marketing and product copy using CMS and PIM systems.
• Coordinate with global marketing and product teams to gather technical product specifications.
• Standardize, curate, and maintain digital assets, technical datasheets, and imagery.
• Ensure smooth, on-time digital rollouts for product updates and campaign launches.
• Optimize web page content, copy readability, and user navigation for maximum engagement.
• Conduct on-page SEO audits and implement keyword improvements across web properties.
• Maintain and improve layout, accessibility, and content across internal resource portals.
• Examine customer journey analytics and bounce rates to enhance site usability and performance.
• Support multichannel digital marketing initiatives through synchronized online collateral.
• Collaborate with cross-functional design and development teams to implement UI/UX improvements.