Senior Brand Manager (FMCG) · Bengaluru

Senior Brand Manager

About Our Client: Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns.

About the Role: We are looking for a strategic and insight-driven Brand Manager to shape brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns.

Responsibilities:

• Drive overall brand strategy, positioning, and messaging aligned with business goals
• Support new product development through market research and trend analysis
• Develop and execute integrated marketing campaigns
• Analyze consumer insights to inform brand strategy
• Collaborate with cross-functional teams to ensure brand consistency
• Monitor brand performance and adjust strategies as needed
• Manage relationships with external agencies and partners
• Conduct competitive analysis to identify market opportunities
• Prepare reports and presentations for stakeholders
• Lead brand communication initiatives across various channels