Social Media Manager · Bengaluru

Key Responsibilities

• Manage social media presence across platforms

• Collaborate with the marketing team on campaigns & strategies

• Monitor analytics & adjust strategies accordingly

• Create engaging content for all digital platforms.

• Content Creation: Designing and producing engaging content (text, images, videos) that aligns with the brand's mission and values.

• Strategy Development: Creating and implementing digital marketing strategies to increase brand awareness, engagement, and followers.

• Audience Engagement: Communicating directly with the audience, responding to questions and comments, and managing online community interactions.

• Performance Analysis: Monitoring and analysing data from social platforms to evaluate the effectiveness of campaigns and make necessary adjustments.

• Campaign Management: Coordinating promotional campaigns and initiatives to attract a wider target audience and increase engagement.

• Trend Adaptation: Staying updated on the latest social media trends, platform changes, and innovative content formats.
  

Essential Skills & Responsibilities:

• Communication Skills: Strong written and verbal communication skills for effective interaction with colleagues and clients.

• Creative Thinking: Ability to generate new and innovative ideas for content and campaigns.

• Data Analysis: Proficiency in analysing social media metrics to track performance and inform strategy.

• Platform Knowledge: Deep understanding of various social media platforms and their algorithms.

• Organizational Skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Creative Leadership & Vision:

• Collaborate with the Creative Director to define and articulate the overall creative vision and strategy for assigned brands and projects.

• Provide strong art direction skill is an added advantage, helping to ensure visual consistency across all touchpoints.

• Champion bold, innovative, and effective creative solutions.

• Stay current with design trends, best practices, and emerging technologies.
  

Concept Development & Execution:

• Lead and participate in brainstorming sessions to generate creative concepts.

• Develop and present compelling concepts and mock-ups to internal teams and clients.

• Execute design/art/creative projects, ensuring they meet strategic objectives, brand guidelines, and quality standards.

• Provide hands-on design contributions to key projects when necessary.

• Lead and participate in brainstorming sessions to generate creative prompts for video and static ads. and work closely with the editor and creative team.
  

Team Management & Mentorship:

• Lead and inspire the team and designers, fostering their professional growth.

• Assign tasks, set clear expectations, and manage workloads to ensure timely and on-budget project delivery.

• Provide constructive feedback and guidance to improve the team's creative output.

• Foster a collaborative and inclusive work environment that encourages creative thinking and innovation.

Client Collaboration & Presentation:

• Build and maintain strong relationships with the creative and marketing teams, understanding their business goals and marketing challenges.

• Present creative concepts and design solutions to the creative team with clarity and confidence, effectively articulating the strategic rationale.

Cross-functional Collaboration:

• Work closely with creative directors, copywriters, strategists and production teams to ensure seamless integration of creative concepts.

• Participate in the development of creative briefs and provide valuable input from an art direction perspective.

• Ensure effective communication and collaboration throughout the project lifecycle.

• Project Management: Review and approve design work at various stages to ensure quality and adherence to project requirements.

• Identify and address potential challenges proactively.