Digital Marketing Manager · Pune

Event Backend is an event management and technical production company focused on delivering seamless corporate events, conferences, and experiential activations.

Key Responsibilities

• Develop, execute, and optimize multi-channel digital marketing campaigns across organic and paid channels.
• Manage SEO strategies including keyword research, on-page optimization, and technical performance audits.
• Plan and oversee paid acquisition campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Track, analyze, and report on key campaign metrics, conversion funnels, and ROI using Google Analytics.
• Supervise content marketing efforts to increase audience engagement, brand awareness, and inbound leads.
• Manage social media editorial calendars and drive community growth across business profiles.
• Create targeted email marketing workflows, drip campaigns, and newsletters to nurture prospects.
• Collaborate with graphic designers and copywriters to produce high-performing creative assets.
• Conduct regular competitor benchmarking and market analysis to identify new growth opportunities.
• Perform A/B tests on landing pages, ad copy, and creative formats to continuously improve conversion rates.
• Manage marketing budgets effectively to ensure positive return on ad spend (ROAS).