Digital Marketing Executive · Kochi

Digital World is seeking a motivated Digital Marketing Executive to manage digital marketing campaigns, social media channels, and lead generation initiatives for internal and client projects.

Key Responsibilities

• Manage and maintain active brand presence across Facebook, Instagram, LinkedIn, and other social channels.
• Develop and implement end-to-end social media marketing strategies to enhance reach and engagement.
• Coordinate and design engaging social media posts, reels, video assets, and promotional marketing collateral.
• Set up, monitor, and optimize paid ad campaigns across Meta Ads Manager and Google Ads.
• Execute search engine optimization (SEO) tasks, conduct keyword research, and assist in on-page website improvements.
• Perform competitor benchmarking and industry market research to identify high-performing content trends.
• Plan and execute inbound lead generation campaigns tailored to client growth objectives.
• Track and analyze campaign metrics, preparing comprehensive monthly performance reports.
• Collaborate closely with copywriters, video editors, and external graphic designers on deliverables.
• Maintain structured content calendars to streamline publishing schedules across multiple client accounts.
• Monitor essential digital marketing KPIs, including cost per lead, click-through rates, and overall ROI.
• Keep abreast of emerging social algorithms, digital advertising tools, and AI marketing workflows.