Product Marketing Specialist - · Bengaluru

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers.

Responsibilities:

• Collaborate with Product, Sales, and Marketing teams.
• Develop marketing strategies to drive product adoption.
• Create content and tools for go-to-market initiatives.
• Analyze market trends and customer insights.
• Support sales teams with training and resources.
• Manage product launches and promotional activities.
• Track and report on marketing performance metrics.
• Engage with customers to gather feedback and insights.
• Assist in developing product positioning and messaging.
• Contribute to the overall marketing strategy and execution.