GTM Generalist & Outbound Copy · Pune

ClevrScan is seeking a driven GTM Generalist & Outbound Copywriter to help accelerate outreach campaigns and support go-to-market execution.

Key Responsibilities

• Draft high-converting outbound email sequences, LinkedIn outreach messages, and follow-ups.
• Research target accounts, ideal customer profiles (ICPs), and buyer personas to tailor messaging.
• A/B test subject lines, value propositions, and call-to-actions to optimize open and reply rates.
• Collaborate with sales and marketing teams to align messaging across multiple touchpoints.
• Manage and clean lead prospect lists using sales intelligence and CRM tools.
• Monitor deliverability, domain reputation, and campaign health across outbound software.
• Analyze campaign performance metrics and provide actionable insights for message iteration.
• Create short-form marketing assets, one-pagers, and case studies to support deal cycles.
• Coordinate multi-channel campaigns combining email, social selling, and content syndication.
• Maintain messaging repositories and outbound playbooks for team-wide use.
• Stay informed on outbound sales trends, copywriting frameworks, and deliverability best practices.