Digital Marketing Specialist · Bengaluru

Job Summary

The Digital Marketing Executive is responsible for planning, implementing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and drive business growth across digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Manage and optimize company website content and landing pages.
• Create, schedule, and publish engaging content on social media platforms.
• Monitor and improve website traffic, lead generation, and conversion rates.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Analyze campaign performance using tools such as Google Analytics and prepare regular performance reports.
• Coordinate with graphic designers, content writers, and other teams to create marketing materials.
• Monitor market trends, competitor activities, and customer behavior.
• Maintain the organization's online reputation and respond to customer eng