Senior Marketing Manager - B2B · Gurugram

Optum, part of UnitedHealth Group, is a leading healthcare technology and services organization dedicated to modernizing the healthcare system and improving health outcomes for millions worldwide.

Key Responsibilities

• Develop and execute comprehensive go-to-market (GTM) strategies for healthcare technology products and services.
• Define product messaging, value propositions, and positioning frameworks tailored to payers, providers, and healthcare executives.
• Collaborate closely with Product, Sales, and Customer Success teams to align marketing initiatives with revenue goals.
• Create high-impact sales enablement materials including pitch decks, battle cards, solution briefs, and ROI calculators.
• Plan and execute multi-channel product launch campaigns to accelerate customer adoption and pipeline generation.
• Conduct in-depth market research and competitive intelligence to understand buyer personas and industry dynamics.
• Author compelling thought leadership assets, white papers, case studies, and customer-facing collateral.
• Translate complex healthcare IT features into clear, value-driven market narratives.
• Partner with demand generation teams to support targeted marketing campaigns and webinars.
• Analyze campaign performance and marketing ROI using data-driven insights to refine product marketing strategies.
• Support customer advisory boards, industry events, and client engagement initiatives.