Lead, Performance Marketing · Bengaluru

Lead the performance marketing strategy and execution for Tricog Health's digital campaigns and customer acquisition initiatives in the cardiac care technology space.

• Develop and implement performance marketing strategies.
• Analyze campaign performance and optimize for better results.
• Manage budgets and allocate resources effectively.
• Collaborate with cross-functional teams to align marketing efforts.
• Conduct market research to identify trends and opportunities.
• Oversee A/B testing and other optimization techniques.
• Monitor competitor activities and adjust strategies accordingly.
• Prepare reports on campaign performance for stakeholders.
• Mentor and guide junior marketing team members.
• Stay updated with the latest digital marketing trends and tools.