Senior Marketing Executive - D · Chandigarh

Talwarsons Jewellers is seeking a Senior Marketing Executive for Digital & Brand to lead multi-channel marketing campaigns, elevate luxury brand positioning, and drive customer acquisition and store footfall.

Key Responsibilities

• Develop and execute comprehensive digital and brand marketing strategies tailored to luxury jewellery consumers.
• Plan and manage end-to-end digital marketing campaigns across social media, search, display, and email marketing channels.
• Oversee social media channels including Instagram, Facebook, and YouTube, curating engaging visual content and stories.
• Collaborate with creative designers, videographers, and content writers to produce high-impact campaign assets and product catalogs.
• Manage paid advertising campaigns (Meta Ads, Google Ads) and optimize budgets to maximize return on ad spend (ROAS).
• Implement search engine optimization (SEO) best practices to improve website ranking and organic footfall to digital platforms.
• Coordinate promotional campaigns for festive seasons, bridal collections, and exclusive retail store events.
• Identify, onboard, and manage relationships with fashion influencers, luxury bloggers, and PR partners.
• Analyze campaign performance metrics, customer engagement data, and ROI to generate actionable marketing reports.
• Ensure cohesive brand identity and luxury messaging across all offline and digital marketing touchpoints.
• Conduct regular market research and competitor benchmarking to identify emerging trends in retail jewellery marketing.
• Coordinate with cross-functional retail and sales teams to align marketing efforts with business goals.