Branding & Digital Marketing M · Madurai, Tamil Nadu

Key Responsibilities

• Develop and execute comprehensive branding strategies for clients and company.
• Plan and manage integrated digital marketing campaigns across platforms.
• Ensure brand consistency in messaging, visuals, tone, and communication.
• Lead creative concepts for advertisements, social media, and promotional materials.
• Manage SEO, SEM, PPC, social media ads, and influencer campaigns.
• Monitor campaign performance and optimize using data insights.
• Coordinate with design, content, and marketing teams for campaign execution.
• Conduct market research and competitor analysis.
• Prepare marketing reports and ROI analysis for management.