PPC Marketing Manager · Gurugram

Sharda Consultancy Services is hiring a PPC Marketing Manager for a leading travel agency specializing in international flight and holiday package sales in Gurugram.

Key Responsibilities

• Manage and scale high-volume PPC campaigns across Google Ads and Bing Ads for inbound travel inquiries.
• Drive qualified inbound call volume for international flight bookings and holiday packages.
• Optimize keyword targeting, match types, ad copy, and landing page funnels to maximize conversion rates.
• Monitor daily spend, cost per lead, cost per acquisition, and overall campaign return on ad spend (ROAS).
• Collaborate with international sales teams to align lead quality and sales conversion metrics.
• Conduct continuous A/B testing on ad creative, headlines, extensions, and bidding strategies.
• Analyze campaign performance analytics and generate actionable weekly and monthly performance reports.
• Manage negative keyword lists and search query reports to reduce wasted ad spend.
• Ensure smooth operations during US shift hours to capture peak international travel search traffic.
• Implement competitive intelligence and search trend monitoring to capture market opportunities.