Sr.Digital Marketing Manager - · Ahmedabad

Position : Sr. Digital Marketing Manager

Experience : 6 to 7 years

Location : Makarba, Ahmedabad

Weekly work : 5 Days working, 9:30 am to 7 pm

Industry : E-commerce (Baby products)/FMCG

Profile Summary :

Were looking for a strategic and performance-focused Marketing Manager (D2C Growth) to lead company's digital and brand marketing initiatives. In this role, you'll own the entire digital growth strategy from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels. You'll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline.

If youre someone who thrives on data, creativity, and action and can balance strategy with hands-on execution this is your opportunity to lead growth for one of Indias most promising Ayurvedic D2C brands.

Responsibilities:

• Build, plan, and implement the overall digital marketing and D2C growth strategy.
• Lead and mentor internal marketing, creative, and performance teams.
• Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing.
• Achieve minimum 4X ROAS across all campaigns through continuous optimization.
• Oversee brand communication and ensure consistency across all digital touchpoints.
• Manage digital marketing budgets and deliver ROI-focused campaigns.
• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
• Collaborate with agency partners for campaign planning and performance reviews.
• Ensure timely campaign launches, daily performance tracking, and actionable insights.
• Monitor competition and proactively identify new growth opportunities.
• Drive team accountability - ensuring 90%+ task completion within timelines.
• Maintain strict adherence to company policies, punctuality, and professional discipline.
• Foster a culture of solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require:

• Minimum 5 to 8 years of experience in Digital Marketing / D2C Growth / Performance Marketing.
• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
• Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy.
• Hands-on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel.
• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
• Excellent leadership, project management, and communication skills.
• Problem-solver with a strong sense of ownership and accountability.
• Familiarity with web analytics and conversion tracking tools.•
• Team motivator who leads by example disciplined, punctual, and dependable.

Qualification :

• Bachelors or Masters degree in Marketing, Advertising, Business, or related field.
• Preferred: Experience in FMCG, Ayurveda, or D2C consumer brand environments.

Package : 10 to 13 LPA (No Variable and ESOP) _Depends upon Skills & Interview_

Interview Rounds : i) HR screening Round ii) Technical Assessment Round ( Optional ) iii) Culture Fitment Round iv) Founder Round

If Interested share cv's at bhakti.oasis04@gmail.com or click Apply

Contact Details

HR bhakti

8652017169 (Whatsapp only)