Associate Product Manager · Bengaluru

Popular Foods Co. is a multi-category Indian food brand offering 250+ SKUs across rice, pulses, dry fruits, spices, and organic health products, recognized for disciplined sourcing and quality assurance across online marketplaces and retail stores.

Responsibilities

• Support end-to-end product lifecycle management across diverse food and staple categories.
• Conduct thorough market research and competitor benchmarking to identify category opportunities.
• Gather and define product requirements, translating customer needs into actionable briefs.
• Coordinate closely with sourcing, production, and quality teams to maintain product consistency.
• Track and evaluate post-launch product performance against key success metrics.
• Analyze sales, margins, and operational cost data to identify profitability improvements.
• Recommend actionable improvements to product packaging, pricing models, and brand positioning.
• Maintain comprehensive product documentation, specifications, and compliance records.
• Assist cross-functional teams in planning and executing new product launches.
• Collaborate with marketing and sales teams on go-to-market strategies and campaign rollouts.
• Monitor inventory and supply chain metrics to ensure SKU availability across channels.
• Ensure adherence to food safety standards, labeling guidelines, and packaging regulations.