Marketing Manager - Brand Incu · Mumbai

Opella is seeking a Marketing Manager for Brand Incubation and Omnichannel (HCP) in Mumbai to incubate strategic consumer health brands, identify future growth platforms, and drive the digital healthcare professional engagement agenda.

Key Responsibilities

• Identify white spaces, emerging consumer and HCP needs, and long-term opportunities for future brand creation.
• Build differentiated brand positioning, architecture, and purpose for strategic healthcare and wellness brands in incubation.
• Define multi-year strategic brand roadmaps integrating innovation, clinical evidence generation, and omnichannel engagement.
• Collaborate with R&D, Consumer Insights, Medical, Digital, Regulatory, and Supply chain teams to advance early concepts toward feasibility and launch readiness.
• Continuously map macro wellness trends, evolving consumer behaviors, scientific innovations, and category disruptions.
• Identify and commercialize future growth platforms across categories such as immunity, digestive wellness, metabolic health, and vitality.
• Develop strategic frameworks linking platform attractiveness with brand equities, innovation pipelines, and commercial viability.
• Lead the digital HCP engagement agenda and build seamless omnichannel ecosystems influencing both consumers and healthcare professionals.
• Partner with medical and scientific communications teams to establish evidence-based positioning tailored for HCP advocacy.
• Accelerate product development lifecycles from ideation and formulation through to market testing and rollout.
• Formulate comprehensive go-to-market strategies spanning retail, e-commerce, and doctor-prescribed channels.
• Monitor and evaluate campaign performance metrics, adoption curves, and launch milestones across platforms.