Performance Marketing Strategi · Gurugram

Moretasks Business Solution Limited is hiring an experienced Performance Marketing Strategist to spearhead high-impact growth and digital acquisition campaigns.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, social, and display channels.
• Manage and optimize substantial ad budgets on platforms including Google Ads, Meta Ads Manager, and LinkedIn.
• Conduct continuous A/B testing on ad copies, creatives, bidding strategies, and landing pages to improve ROAS.
• Analyze full-funnel conversion metrics, customer acquisition costs (CAC), and lifetime value (LTV).
• Collaborate with design and content teams to produce high-converting creative assets and messaging.
• Implement advanced audience segmentation, retargeting funnels, and lookalike audience strategies.
• Set up and manage tracking, attribution models, and event pixels using Google Tag Manager and Google Analytics 4.
• Identify emerging advertising platforms and test experimental customer acquisition channels.
• Monitor daily spend, deliver weekly performance dashboards, and extract actionable insights for executives.
• Partner with product and engineering teams to optimize post-click conversion rates on landing pages.