Digital Marketing Trainer · Bengaluru

Appteknow Careers is seeking a skilled and passionate Digital Marketing Trainer to join the team in Bengaluru. The role involves designing curriculum, delivering practical training sessions, and executing high-impact digital marketing and Google AdWords campaigns.

Key Responsibilities

• Develop, deliver, and update comprehensive training modules covering all facets of digital marketing and paid search.
• Plan, set up, and optimize Google AdWords and PPC campaigns aligned with performance objectives.
• Perform in-depth keyword research and competitive analysis to identify high-performing search terms.
• Create engaging ad copies and visually appealing creative concepts consistent with brand guidelines.
• Train students and professionals on campaign setup, audience targeting, bidding strategies, and A/B testing.
• Monitor campaign metrics, analyze traffic data, and generate detailed performance reports.
• Collaborate with internal marketing teams to ensure cohesive cross-channel digital strategies.
• Guide trainees through hands-on practical assignments, live projects, and real-world case studies.
• Conduct regular assessments, provide actionable feedback, and mentor learners to enhance employability.
• Stay updated with the latest industry trends, search engine algorithm updates, and digital marketing tools.
• Optimize landing pages and ad funnels to maximize conversion rates and return on ad spend.
• Address learner queries, conduct review workshops, and facilitate mock interview sessions.