Digital Marketing Manager( Jew · Bengaluru

Digital Marketing Manager( Jewellery Retail ) (Bengaluru) is a delivery-focused opportunity based in Bengaluru, India.

This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity. Key Responsibilities Strategic Leadership - Own the end-to-end digital marketing strategy covering both brand building and performance marketing - Translate business goals into scalable digital growth plans across online sales and offline store visits - Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives Performance & Revenue Growth - Drive CPA, ROAS and revenue optimization across all digital channels - Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches) - Develop and refine keyword strategies, audience segmentation, and funnel optimization - Optimize campaigns for store visits, local discovery, and omnichannel attribution Budget & ROI Ownership - Manage and optimize 2550 Cr+ annual digital marketing budgets - Ensure solid ROI accountability, forecasting, and performance reporting - Continuously reallocate spends based on channel performance and business priorities Channel & Platform Ownership - Lead execution and innovation across: Google Ads (Search, Performance Max, Display, YouTube) Meta Ads ecosystem (Facebook, Instagram) - Drive experimentation with new formats, automation, and scaling frameworks Analytics & Measurement - Own performance tracking using GA4, GTM, attribution models, and CRM integrations - Implement and leverage media mix modelling, brand lift studies, and incrementality testing - Build dashboards and insights that guide leadership decis .

Key Responsibilities

• This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity
• Key Responsibilities Strategic Leadership - Own the end-to-end digital marketing strategy covering both brand building and performance marketing - Translate business goals into scalable digital growth plans across online sales and offline store visits - Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives Performance & Revenue Growth - Drive CPA, ROAS and revenue optimization across all digital channels - Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches) - Develop and refine keyword strategies, audience segmentation, and funnel optimization - Optimize campaigns for store visits, local discovery, and omnichannel attribution Budget & ROI Ownership - Manage and optimize 2550 Cr+ annual digital marketing budgets - Ensure solid ROI accountability, forecasting, and performance reporting - Continuously reallocate spends based on channel performance and business priorities Channel & Platform Ownership - Lead execution and innovation across: Google Ads (Search, Performance Max, Display, YouTube) Meta Ads ecosystem (Facebook, Instagram) - Drive experimentation with new formats, automation, and scaling frameworks Analytics & Measurement - Own performance tracking using GA4, GTM, attribution models, and CRM integrations - Implement and leverage media mix modelling, brand lift studies, and incrementality testing - Build dashboards and insights that guide leadership decis
• Own core deliverables associated with the Digital Marketing Manager( Jewellery Retail ) (Bengaluru) role and execute them with strong accountability.
• Collaborate with cross-functional stakeholders to move work from planning through completion.
• Translate goals into clear actions, priorities, and day-to-day execution plans.
• Track progress closely and surface blockers before they affect outcomes.
• Apply sound judgment to maintain quality, consistency, and timely delivery.
• Create and maintain documentation, updates, or reporting that keeps stakeholders aligned.
• Identify process gaps and recommend practical improvements based on observed friction.
• Balance multiple priorities while keeping commitments visible and manageable.
• Support problem-solving across routine work and higher-priority escalations as needed.
• Bring structure, follow-through, and clarity to ambiguous or evolving workstreams.

Preferred Qualifications

• Bachelor's degree or equivalent practical experience in a relevant field.
• Strong communication and stakeholder-management skills.
• Ability to organize work clearly, prioritize effectively, and deliver with consistency.
• Strong problem-solving ability with attention to detail and quality.
• Comfort collaborating across teams while maintaining personal accountability.
• A proactive mindset focused on ownership, execution, and continuous improvement.

Applications should be submitted through the listed apply link.