SEO Content Specialist – B2B S · Bengaluru

Invensis is a global business process outsourcing and solutions provider delivering expert operational and digital services to global clients.

Key Responsibilities

• Develop and optimize high-quality SEO content tailored for B2B SaaS audiences to increase organic reach.
• Perform in-depth keyword research and competitor gap analysis to discover new traffic opportunities.
• Write comprehensive blog posts, whitepapers, case studies, and landing page copy targeted to B2B decision-makers.
• Implement on-page SEO best practices including meta tags, headers, URL structuring, and internal linking.
• Collaborate with product and marketing teams to translate complex technical features into compelling narratives.
• Audit and refresh existing content assets to maintain rankings and improve organic search visibility.
• Monitor organic traffic metrics, rankings, and conversions using tools like Google Analytics and Search Console.
• Optimize content for search intent across all stages of the B2B SaaS buyer journey.
• Maintain editorial calendars, ensuring consistent publication and alignment with overarching brand campaigns.
• Coordinate with graphic designers and web developers to ensure optimal page layout and UX.
• Stay abreast of search engine algorithm updates and emerging trends in SaaS content marketing.