Digital Marketing Manager · Navi Mumbai

Salary: 60,000 1,00,000 per month

Job Summary:
We are looking for a result-oriented Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should possess strong analytical skills, strategic thinking, and hands-on expertise in paid marketing, SEO, and social media marketing to drive business growth and maximize ROI.

The candidate should also have prior experience in handling 100  courses and managing a team of 10 members.

Key Responsibilities:

• Build and manage acquisition campaigns across Social Media, SEM, SEO, and Display channels to maximize revenue and ROI.
• Develop and execute social media strategies to enhance brand awareness, engagement, and lead generation.
• Implement effective on-page and off-page SEO strategies to improve website ranking and organic traffic.
• Monitor, analyze, and optimize campaign performance using data-driven insights.
• Conduct root cause analysis and identify performance gaps using tools like Google Analytics.
• Create and manage content strategies aligned with SEO and social media objectives.
• Prepare dashboards and reports for campaign performance, KPIs, ROI, and funnel analysis.
• Define and track key performance metrics for continuous improvement.
• Collaborate with creative and marketing teams to test innovative campaigns and strategies.
• Continuously improve cost per acquisition (CPA) and overall marketing efficiency.
• Develop strategies for quality lead generation and higher conversion rates.
• Plan and execute marketing initiatives for student acquisition and brand growth.
• Monitor competitor activities and market trends to enhance campaign effectiveness.
• Create remarketing and marketing automation strategies for lead nurturing and engagement.
• Optimize landing pag