Digital Marketing Specialist · Lucknow

Digital Marketing Specialist is a delivery-focused opportunity based in Lucknow, India.

The ideal candidate should have hands-on experience in social media, performance marketing, SEO, content marketing, Google and Meta advertising, with a strong focus on brand growth, customer acquisition and measurable results. Key Responsibilities Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.Manage and optimize Instagram, Facebook and other social media channels.Develop strategies to increase reach, engagement, followers, leads and conversions.Manage Meta Ads and Google Ads, including campaign setup, targeting, optimization and reporting.Conduct SEO and keyword research and improve website visibility and organic traffic.Coordinate with the creative/content team for Reels, videos, graphics, campaigns and promotional content.Monitor digital trends, competitors and emerging marketing opportunities.Track campaign performance, CPC, CTR, CPL, ROAS, conversions and ROI.Manage website/landing-page content and coordinate improvements for conversion.Work with influencers, content creators and external digital agencies when required.Implement remarketing, audience segmentation and customer acquisition campaigns.Prepare regular performance reports and provide actionable insights to management.Work closely with Marketing, Sales and Business Development teams to support revenue growth.Candidate Profile 25 years of hands-on experience in digital marketing.Strong practical knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4 and social media marketing.Experience with hospitality, restaurants, luxury, lifestyle, retail or consumer brands will be an advantage.Strong analytical and problem-solving skills.Good unders

Key Responsibilities

• The ideal candidate should have hands-on experience in social media, performance marketing, SEO, content marketing, Google and Meta advertising, with a strong focus on brand growth, customer acquisition and measurable results
• Key Responsibilities Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.Manage and optimize Instagram, Facebook and other social media channels.Develop strategies to increase reach, engagement, followers, leads and conversions.Manage Meta Ads and Google Ads, including campaign setup, targeting, optimization and reporting.Conduct SEO and keyword research and improve website visibility and organic traffic.Coordinate with the creative/content team for Reels, videos, graphics, campaigns and promotional content.Monitor digital trends, competitors and emerging marketing opportunities.Track campaign performance, CPC, CTR, CPL, ROAS, conversions and ROI.Manage website/landing-page content and coordinate improvements for conversion.Work with influencers, content creators and external digital agencies when required.Implement remarketing, audience segmentation and customer acquisition campaigns.Prepare regular performance reports and provide actionable insights to management.Work closely with Marketing, Sales and Business Development teams to support revenue growth.Candidate Profile 25 years of hands-on experience in digital marketing.Strong practical knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4 and social media marketing.Experience with hospitality, restaurants, luxury, lifestyle, retail or consumer brands will be an advantage.Strong analytical and problem-solving skills.Good unders
• Own core deliverables associated with the Digital Marketing Specialist role and execute them with strong accountability.
• Collaborate with cross-functional stakeholders to move work from planning through completion.
• Translate goals into clear actions, priorities, and day-to-day execution plans.
• Track progress closely and surface blockers before they affect outcomes.
• Apply sound judgment to maintain quality, consistency, and timely delivery.
• Create and maintain documentation, updates, or reporting that keeps stakeholders aligned.
• Identify process gaps and recommend practical improvements based on observed friction.
• Balance multiple priorities while keeping commitments visible and manageable.
• Support problem-solving across routine work and higher-priority escalations as needed.
• Bring structure, follow-through, and clarity to ambiguous or evolving workstreams.

Preferred Qualifications

• Bachelor's degree or equivalent practical experience in a relevant field.
• Strong communication and stakeholder-management skills.
• Ability to organize work clearly, prioritize effectively, and deliver with consistency.
• Strong problem-solving ability with attention to detail and quality.
• Comfort collaborating across teams while maintaining personal accountability.
• A proactive mindset focused on ownership, execution, and continuous improvement.

Applications should be submitted through the listed apply link.