SEO Associate · Bengaluru

Roles & Responsibilities:

• Responsible for different sections of our website and growing its traffic and leads.

• Performing ongoing keyword research including discovery and expansion of keyword opportunities.

• Researching and implementing content recommendations for organic SEO success.

• Conduct simple keyword research and use SEO guidelines to increase web traffic.

• Experience with tools such as SEMrush, Google Keyword Planner, or any other.

• Optimising copy and landing pages for search engine optimization.

• Research and analyse competitor advertising links.

• Develop and implement link building strategy.

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

• Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

• Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.

• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for paid search engine marketing campaigns.

• Perform ongoing paid keyword discovery, expansion and optimisation.

• Research and analyse competitor advertising links