Brand Marketing Consultant · Bengaluru

Key Responsibilities:

Dropout Retargeting:

• Own dropout retargeting journeys across key funnels

• Monitor daily dropouts across critical stages (quote, proposal, payment, issuance) using Google Analytics

• Identify funnel leakages and create targeted retargeting strategies to improve conversion

App Engagement & Lifecycle Marketing

• Drive app engagement through personalized lifecycle communication strategies

• Review, test and optimize communication journeys and creatives for dropout and engagement campaigns

• Run continuous experiments on messaging, creatives, CTAs, timing, and frequency

• Optimize channel mix across push notifications, in-app messages, SMS, email, and WhatsApp
  

App Growth & Feature Adoption

• Drive app downloads and track key engagement metrics such as DAU, MAU, retention, and feature usage

• Plan and execute promotions for key Digit app features

• Work closely with product and tech teams to improve feature discovery and adoption

Cross-Sell Initiatives (LI & GI)

• Plan and execute cross-sell campaigns for Digits Life and General Insurance products

• Use customer behavior, policy data, and lifecycle insights to identify relevant cross-sell opportunities

• Optimize cross-sell journeys to improve conversion, attach rate, and revenue

Analytics, Reporting & MIS

• Own MIS tracking and reporting for app engagement, dropout retargeting, and cross-sell initiatives

• Track performance across CRM tools and Google Analytics

• Share regular performance dashboards, insights, and actionable recommendations with stakeholders

Key Skills & Competencies

• Strong understanding of app engagement, CRM, lifecycle marketing, and retention strategies

• Hands-on experience with Google Analytics and CRM tools

• Data-driven mindset with strong analytical and problem-solving skills

• Experience running A/B tests and experimentation frameworks

• Ability to work cross-functionally with product, tech, design, and business teams
  

Preferred Experience

• 3 to 5 years of experience in app engagement, growth marketing, CRM, or lifecycle marketing

• Prior experience working on mobile apps with high transaction volumes is a plus