Paid Campaign Expert · Bengaluru

Location : Bengaluru

Responsibilities:

• Manage day-to-day campaign budgets and performance optimization.
• Highlight opportunities and raise concerns as needed.
• Ensure monthly channel pacing meets budget and CPA targets.
• Support the implementation of performance marketing strategies across platforms.
• Define and roll out optimization strategies for campaigns.
• Analyze campaign performance and provide actionable insights.
• Collaborate with creative teams for ad copy development.
• Stay updated on trends in paid media and social platforms.
• Conduct A/B testing to improve campaign effectiveness.
• Provide regular performance reports to stakeholders.